Ironman 4×4 America is a subsidiary of Australian automotive manufacturer of aftermarket shocks, suspensions, lift-kits, and ancillary accessories like racks and tents. With products engineered to endure some of the most rugged terrain on the planet, the company has won favor with heavy-duty vehicle enthusiasts, security companies, and governmental military divisions all across the world. However, their brand in North America had lagged behind their industry reputation across Europe and AMEA, signaling an opportunity for the business to occupy additional market share.